❗NOTE: If you are located outside in the State of Connecticut, please review the MyWinners Privacy Policy – Connecticut for information on how we collect and process data.
Date: 11/04/2025
Applies To: MyWinners websites (including MyWinners.com), the MyWinners mobile app, customer-support channels, and our communications programs (including SMS) in all permitted states, excluding CT.
1. Who We Are & Scope
MyWinners (“MyWinners,” “we,” “us,” or “our”) provides pari-mutuel betting services to eligible users in jurisdictions where such activity is legally permitted and licensed.
In the State of Connecticut, the Service is operated under the licence of Sportech Venues, Inc. (trading as “MyWinners”), with offices at Sportech Inc. and Sportech Venues, One Hamden Center, 2319 Whitney Avenue, Suite 5-a Hamden, CT 06518, USA (“Sportech Venues,” “we,” or “us” in CT-specific provisions).
Business Address: One Hamden Center, 2319 Whitney Avenue, Suite 5-a Hamden, CT 06518
Contact: [email protected] | 1-800-468-2260
In all permitted US states (excluding CT), the Service is operated under the licence of Lien Games Racing LLC, a Delaware corporation (trading as “MyWinners”).
Lien Games Racing LLC
404 4th Avenue North, Suite 200, Fargo, North Dakota 58102
This Privacy Policy applies to users located in approved U.S. states outside Connecticut and explains how we collect, use, disclose, and safeguard personal information in accordance with applicable federal and state laws.
2. Information We Collect
We collect both Personal Information (data that identifies or can be linked to you) and Non-Personal Information (data that cannot). Information may be provided directly by you, generated automatically when you use our Service, or received from trusted third-party partners for regulatory, payment, or verification purposes.
Category | Examples | Purpose(s) | Source(s) | Shared With (Recipients) |
Identifiers & Contact Data | Full name, email address, phone number, mailing address | Account setup and communications | Direct from you | Customer support vendors |
Verification & Eligibility Data (Sensitive) | Date of birth, driver’s license or ID number, Social Security Number (last 4 digits), proof of residence | Age and identity verification; AML/KYC compliance | Direct from you; verification partners | Regulators, KYC vendors |
Financial Data | Bank account tokens, credit/debit card info (processed via PCI-compliant vendors), tax identification numbers | Deposits, withdrawals, winnings, and tax reporting | Direct from you | Payment processors, tax authorities |
Geolocation Data (Sensitive) | Precise device location, IP region | Confirm you are physically within a licensed jurisdiction | Your device or browser | Geolocation service providers |
Betting & Account Data | Bet history, deposit/withdrawal records, payouts, bonus use, self-exclusion and limit settings | Provide betting services; regulatory recordkeeping | Generated by your activity | Regulators, tax agencies |
Device & Usage Data | IP address, browser type, operating system, device ID, session logs, referring URLs | Security monitoring, fraud prevention, analytics | Automatically collected | Analytics and security vendors |
Communications Data | Emails, chat logs, support tickets, call recordings | Customer support and quality assurance | Direct from you | Support and CRM providers |
Cookies / SDK & Analytics Data | Session cookies, pixels, mobile SDK IDs | Authenticate logins, analyse traffic, personalise experience | Browser or mobile app | Analytics or marketing platforms |
Non-Personal Information Collected Automatically
We may also gather aggregated or technical data such as browser type, screen resolution, time spent on pages, or referral links. This information helps us enhance site performance and user experience but does not personally identify you.
3. How We Use Your Information
We use collected data to:
Create and manage accounts;
Verify eligibility, age, and location;
Enable lawful betting and payment transactions;
Comply with gaming, AML, and tax laws;
Provide customer support and resolve disputes;
Communicate updates, account notices, and promotions (with consent);
Protect against fraud and unauthorized activity;
Improve, personalise, and secure the website and app.
4. How We Share Information
We share personal information only as permitted by law and regulation:
Affiliates and Platform Partners: including Potent Systems Inc. and other trusted technical partners supporting the betting platform.
Service Providers: identity and age verification, payment processors, geolocation, compliance, hosting, analytics, and communication vendors—each bound by confidentiality and contractual restrictions.
Regulators and Authorities: to meet obligations under state gaming commissions, the Internal Revenue Service (IRS), and other lawful requests.
Corporate Transactions: in mergers, acquisitions, or asset transfers, information may be transferred to the successor entity.
Legal Disclosures: when required by subpoena, court order, or government investigation.
We do not sell your personal information.
5. Cookies, Analytics, and Tracking
We use cookies, SDKs, and similar technologies to:
Maintain secure sessions and logins;
Improve performance and detect fraud;
Measure usage and personalise content.
You may manage cookies in your browser settings, though some functions may not work if disabled.
Certain emails may include web beacons to measure engagement.
Do Not Track: We do not respond to legacy DNT signals but honour state-mandated opt-out signals such as Global Privacy Control (GPC).
6. Security Measures
We implement layered security controls, including:
HTTPS/TLS encryption for all transactions;
Encryption at rest for financial and ID data;
Access controls and multi-factor authentication;
Continuous monitoring and regular vendor audits.
While we maintain robust safeguards, no system is completely secure, and we cannot guarantee absolute protection.
7. Your Privacy Choices
You can control how we contact you or use your data:
Update contact details and preferences within your account;
Unsubscribe from promotional emails via the link provided;
Email [email protected] with “Opt-Out Request” in the subject line;
Contact us at 1-800-468-2260 for assistance.
Opting out of marketing does not affect essential transactional communications.
8. Access, Correction, and Deletion Requests
You may request to access, correct, or delete your personal data by emailing [email protected] (Subject: Personal Information Rights Request).
We will verify your identity before fulfilling any request.
We may deny or delay deletion if information must be retained to:
Comply with anti-money-laundering (AML) and KYC regulations;
Maintain legally required betting, transaction, or tax records;
Honour responsible-gaming or self-exclusion restrictions;
Complete security or fraud investigations.
Approved deletions extend to our service providers where legally required.
9. Tax and Regulatory Reporting
We share information with the IRS, state tax agencies, and gaming regulators as necessary for winnings reporting (e.g., Form W-2G) and AML compliance under the Bank Secrecy Act (BSA).
We also retain and disclose information for lawful subpoenas, regulator audits, and financial compliance reviews.
10. State-Specific Privacy Rights
Residents of certain U.S. states — including California, Colorado, Virginia, Utah, Texas, and Oregon — may have specific rights under their state privacy laws. These may include the right to:
Access or receive a copy of personal information we maintain;
Request correction or deletion of personal information;
Opt out of targeted advertising, data sharing, or sale;
Limit the use of sensitive personal information (where applicable).
To exercise these rights, email [email protected] or call 1-800-468-2260.
We will verify your identity and respond within the timeframes required by law.
We also honour Global Privacy Control (GPC) signals for states where it applies, including California.
California Notice: We do not sell personal information as defined under the California Consumer Privacy Act (CCPA/CPRA). California residents may still submit access or deletion requests, or designate an authorised agent to act on their behalf, using the contact information above.
11. Responsible Gaming and Self-Exclusion Data
We retain self-exclusion and responsible-gaming records as required by state regulators.
Such records cannot be modified or deleted during the exclusion period and are kept for a defined period afterward to ensure compliance.
12. Data Retention
Data Type | Typical Retention Period |
KYC/AML and identity records | 7 years after account closure |
Betting and transaction data | 7 years minimum |
Tax and reporting data | 7 years or as required by law |
Responsible-gaming and self-exclusion | Duration of restriction + 3 years |
Marketing preferences | Until opt-out + confirmation period |
Support logs and system records | 12–36 months |
After retention periods expire, data is securely deleted or anonymised.
13. Children’s Privacy
MyWinners is available only to adults who meet the legal betting age in their jurisdiction.
We do not knowingly collect information from anyone under 18.
If you believe a minor has registered, please contact [email protected] for immediate removal.
14. International Access
Our services are operated and hosted in the United States.
Users outside the U.S. are not eligible to create accounts or place bets.
If limited cross-border data access occurs (e.g., vendor support), equivalent safeguards are applied.
15. Updates to This Policy
We may revise this Policy periodically.
The Effective Date at the top of this page indicates the latest version.
Significant updates will be posted on MyWinners.com and, if required, communicated to registered users.
16. Contact Us
Email: [email protected]
Compliance: [email protected]
Phone (toll-free): 1-800-468-2260
Mail: Sportech Venues Inc., One Hamden Center, 2319 Whitney Avenue, Suite 5-a Hamden, CT 06518
For matters relating to licensing outside Connecticut:
Lien Games Racing LLC, 404 4th Avenue North, Suite 200, Fargo, ND 58102, Attention: General Counsel